From luxury boutiques to cosmetics giants, France is a cultural and commercial powerhouse. The French ecommerce market is worth a massive €100 billion, with Cartes Bancaires (CB) the dominant payment method. A local scheme, CB is ubiquitous for in-store payments; most are co-branded with Visa or Mastercard, and Adyen has a direct connection with a French license.
France is the most visited country on Planet Earth, with tourism equating to nearly 10% of the GDP. The allure of France’s luxury brands and world-famous attractions boost these numbers considerably, so offering the local payment methods preferred by international visitors is vital to success in the region.