By 2020, the global luxury market is expected to slow by an estimated 2-4%, leading many brands to turn their attention to China where the lucrative ecommerce industry is worth $785 billion.
Chinese shoppers account for nearly a third of global luxury purchases. And, by 2025, Chinese tourists are expected to spend over US$255 billion abroad, almost double that of the U.S.
From brand discovery to purchase and after-sales service, you can make or break a relationship with the shopper.
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Are you a business executive or payments manager in a growing ecommerce company? Are you evaluating your next opportunities for international expansion? Do you want key insights into the payment behavior and local market conditions of fast-growing markets across China?
This guide is for you!