La Bella Italia, a concept and a way of life. A nation of Mediterranean coastlines and Alpine lakes, luxury fashion, and industrial innovation. Italy’s love for cash and coin has roots in the days of the Roman Empire, but even the most culturally entwined habits can be subject to change, and the evolution towards digital payments is ongoing.
Today, 30% of Italians have shopped online, a change catalyzed by both government intervention, and through the view of many brands that ecommerce compliments rather than negates the boutique experience. In the coming months and years, we expect to see a rise in the request for omnichannel experiences as the appeal of shopping surrounded by the beauty offered by the likes of la Galleria Vittorio Emanuele II is too strong to pass.
Card payments are most common in the region. Mastercard, Visa, Maestro/Bancomat, American Express. Alternative payment methods like Paypal, Apple Pay, and Google Pay ™ are also growing in popularity.