As far as exports go, Pilsner and Kafka are pretty great, but Czechia is experiencing a different kind of metamorphosis, in the ecommerce space.
Still a young market compared to its Western European counterparts, international merchants can stake a claim in Czechia by offering more established ecommerce infrastructure than their local equivalents.
Czechia stands out among other European ecommerce markets due to its shoppers' preference to pay with cash. 36% of ecommerce payments are paid for with cash, supported by the prevalence of click-and-collect. This is where shoppers pick up and pay for items in store. Following this, credit card payments are popular, followed by online banking and cash on delivery.