From streaming services to fashion to furniture, Sweden is a world leader across verticals. As home to Klarna, it's also at the forefront when it comes to alternative payment methods. Open invoices are now the second most popular payment method for ecommerce with a market share of over 50%.
Card payments remain popular for ecommerce in Sweden, where most are made with a co-branded debit card featuring Visa or Mastercard. As well as the aforementioned Klarna, Sweden is at the forefront of open invoice payments with 5-6 providers offering invoices.
Another innovative Swedish payment method is Swish, an app-based direct transfer method owned by the local banks. Adyen offers Swish online and in-store. We also offer the alternative direct transfer option Trustly.