Blogs

Retail trends 2024: Four expectations retailers need to exceed

From endless aisles to BNPL, discover the key retail trends shaping the industry in 2024 and how retailers can exceed customer expectations.

April 15, 2024
 ·  7 minutes

Retail trends are constantly changing. And retailers that want to gain a competitive advantage need to keep up. Retail trends in 2023 showed that shoppers increasingly preferred hybrid shopping experiences. This retail trend is here to stay. Shoppers crave convenience more than anything else. Whether they're browsing online or walking the aisles of your store, customers expect a seamless, unified journey across all touchpoints. Omnichannel retailers are uniquely positioned to offer these integrated experiences. But what's the most efficient way to go about it? The answer lies in offering faster, reliable payment solutions.

Keep up with the latest retail industry trends to provide the experiences your customers expect. In this article, you'll discover:

  • Flexible cross-channel shopping

  • Quicker checkout lines

  • Personalized shopping journeys

  • Diverse payment options

  • Where to start with Adyen?

Fresh insights, straight to your inbox

By submitting your information you confirm that you have read Adyen's Privacy Policy and agree to the use of your data in all Adyen communications.