Data Connect for Marketing

Connect shopper profiles across channels using payments data

Understand customer shopping behavior using first-party payments data and improve your personalization.

A person shopping with a customer area widget showing their lifetime value

Identify in-store transactions

Automatically link in-store transactions to online shopper profiles using unique payment identifiers.

Get unified customer views

Unlock granular shopper insights and retroactively mine transactions across channels and regions.

Integrate with your existing systems

Enrich shopper profiles with payments data and connect them to your marketing infrastructure with a simple integration.

Data connect explainer video

Power your marketing with payments data

Identify the real customer lifetime value

Add in-store and online transactions to shopper profiles and get full visibility on purchase journeys. Eliminate guesswork when calculating acquisition budgets.

Total spend during shopper lifetime

Segment and target shoppers accurately

Identify high-value shoppers from one-off customers to optimize marketing spend. Deliver personalized experiences, improve product recommendations, and boost conversion rates.

Customer segmentation

Enhance loyalty programs

Automatically recognize loyal shoppers without interrupting customer journeys. Assess the added value of loyalty programs by comparing the purchase behavior of different shopper segments.

Shopper loyalty

How does Data Connect work?

Automatically connect transactions across sales channels using unique payment identifiers and get a unified customer view. Integrate the consolidated dataset into your existing platforms to optimize marketing campaigns, outreach efforts, and customer engagement.

Diagram showing how data connect works
Pepe JeansHunkemollerFortum and MasonHackettFaçonnable

"Our top priority is gaining a deeper understanding of our customers. Data Connect helps us with a 360 surgical identification of individual shoppers who transact with us across multiple channels sometimes with even different registrations."

Ángel Vázquez Cabezas Group Head of Customer Care - AWWG

Ready to experience the power of payments data?