MUJI & Adyen
Smooth payments, +50% revenue: MUJI’s online growth story
MUJI is a global retailer built on a simple idea: high-quality, no-brand goods that make everyday life better. With over 1,000 stores worldwide, they’ve become a symbol of simplicity, minimalist design, and thoughtful living.
Since 2018, MUJI has worked with Adyen to unify their in-store and online payments. But as the business grew, ecommerce became a key driver of international growth.
Together with ecommerce platform BigCommerce, Adyen helped MUJI take the next step in their digital strategy: scaling online payments across Europe with a modern, customer-first experience.
At a glance: Year-over-year growth
Revenue increased by 50%
Average transaction value grew by 5%
Payment conversion rose by 4%
Growth plans that outgrew the platform
As part of their growth goals, MUJI aimed to make their online store available across all EU countries, along with the UK, Switzerland, and Norway.
However, their legacy ecommerce platform wasn’t made to scale. To succeed, MUJI required:
A modern ecommerce foundation. They chose BigCommerce to create a website built for expansion.
A consistent, high-quality customer experience across markets. That meant smooth checkouts, local payment methods, and the flexibility customers expect.
“Country expansion is a key part of our growth strategy, and we knew that providing the right payment options would be critical to making it a success.”
Chuan Huang
Head of Ecommerce, MUJI
Plugged into BigCommerce, powered by Adyen
MUJI turned to the combined strength of BigCommerce and Adyen to modernize its website and payment infrastructure.
Adyen’s direct integration with BigCommerce gave MUJI an ecommerce foundation with access to both global and local payment methods, all through a single, pre-built interface.
“Our partnership with Adyen means brands like MUJI can grow faster and deliver the experiences their customers expect,” says Michaela Weber, SVP, Strategic Business Development, Commerce.
The native checkout streamlined deployment and unlocked the flexibility MUJI needed to grow across borders.
Customers could pay how they wanted—whether with pay-later options or popular methods like Klarna, Cartes Bancaires, Apple Pay, and iDEAL—creating a consistent, trusted experience across markets.
Beyond technology, MUJI also benefited from Adyen’s white-glove account management. They received tailored insights, performance reviews, and strategic guidance to help their team continuously refine their customer experience.
“The Adyen team is very supportive. We get clear insights on performance, suggestions for improvements, a roadmap, and guidance on strategic priorities.”
Chuan Huang
Head of Ecommerce, MUJI
Smoother payments, bigger results
Since launching in 2024, the combination of the integration and strategic support has driven strong results across key metrics.
Comparing MUJI’s latest fiscal year (September 2024-August 2025) to their previous one:
Revenue increased by 50%
Average transaction value grew by 5%
Payment conversion rose by 4%
"Adyen made it easier for us to scale across multiple markets while keeping checkouts simple and consistent for our customers. The impact is clear in our metrics."
Chuan Huang
Head of Ecommerce, MUJI
Looking ahead: Elevating cross-channel experiences
With their online platform modernized, MUJI is now positioned to take its omnichannel customer experience even further.
The next phase is all about connecting online and offline touchpoints in smarter ways, creating one continuous journey for shoppers:
“With Adyen, we’re exploring better ways to deliver sleek in-store payments. This includes connecting with online systems, capturing customer details, issuing digital receipts, linking to loyalty programs, and seamlessly integrating offline and online shopping data,” says Chuan.