Reduce friction for trusted shoppers with Risk Based Exemptions

Reward trusted shoppers with a smoother checkout

Risk Based Exemptions are now generally available as part of Adyen Uplift. By using the machine learning risk score from Protect Premium, Adyen can identify low-risk transactions and request authentication exemptions where supported. This helps loyal shoppers complete their purchases with less friction while maintaining strong fraud protection.

Make authentication decisions based on risk

Instead of applying the same authentication flow to every payment, Risk Based Exemptions uses real-time risk intelligence to determine when an exemption can be requested. This reduces checkout friction for trusted shoppers while helping you maintain healthy fraud rates and strong payment performance.

Check if you're eligible

Risk Based Exemptions are available for customers using Protect Premium and Always3DS with healthy fraud rates (<0.2% NoF rate). To benefit from this feature, ensure to send the shopper IP address and email in at least 80% of your payment requests. If you meet these requirements, this new optimization will be ready in the Recommendations section under Adyen Uplift, allowing you to start an A/B experiment to evaluate the impact on your performance in a gradual fashion.