Ready, steady, sell: Prepare your stores for major sports events

Large-scale sporting events affect a host country’s entire economy, attracting big crowds and bigger bucks.

Consumer spending jumps. According to some estimates, the Olympic Games alone brings a 30% increase in sales three weeks before the event and a 50% increase for three weeks after. Similarly, consumer spending on the Super Bowl in 2024 is projected to see a 4.8% increase to reach USD 17.3 billion.

This is great news for you. Your retail business can expect more revenue as fans treat themselves online and in-store. 

We identified five focus areas to help you maximize this opportunity and raise the bar on your retail game:

• Payment methods

• Dynamic currency conversions

• Mobile POS solutions

• Tax-free shopping

• Donations

“Large-scale sports events are buying events. Retailers don’t just watch from the sidelines. They’re part of the action. And they have a golden opportunity to score more with financial technology.”—Warren Vogt, Senior Manager of Small Format and Luxury Retail, Adyen