Game-changing hospitality: The ultimate checklist for major sports event prep

Large-scale sporting events transcend stadiums, arenas, and clubs. They can affect a country’s entire economy. Teams and fans traveling to host cities inject significant amounts of money through flights, transportation, accommodation, dining, entertainment, and more.

Sports tourism generates around 10% of the world’s total tourism expenditure. With a 137% year-over-year increase in the global consumer demand for major sports events, it’s no wonder the industry reached $565 billion in market size in 2023. 

That’s good news for you. Your hotel can expect a surge in occupancy rates and consumer spending. To make the most out of these opportunities, we developed a game plan to help you cater to your international guests and give them priceless memories.

“In the competitive business of hospitality, hotels don’t just play the game. They need to stand out. And what better time to score big with your guests than during sports mega-events?”—Mark Rademaker, VP of Hospitality, Adyen