Blogs

Click and collect: The evolving reality in the ecommerce space

The line between e-commerce and in-person shopping is fading as click and collect goes mainstream

February 5, 2024
 ·  0 minutes

As click and collect becomes entrenched as a significant retail service, the physical distance between cardholder and store continues to diminish. More and more, shoppers are willing to buy online and pick up in-store (BOPIS), sometimes preferring to scroll their phones and purchase online while physically in the store.

The consumer benefits of online shopping with the option of in-store pickup are clear:

  1. It allows customers to browse and purchase products from their homes, avoiding the hassles of long checkout lines and crowded stores.

  2. It saves them money on shipping costs, making it a cost-effective choice.

  3. With faster access to their purchases, consumers can enjoy instant gratification without waiting for deliveries.

More and more, enterprise companies like Starbucks and Walmart are experiencing massive changes in their distribution models due to the growth of BOPIS. Starbucks, which built its brand and business on being the “third place,” now has over two-thirds of its orders come through its mobile app, drive-thru, and delivery. According to the Wall Street Journal, about 90% of new Starbucks locations are being built with drive-thrus for quick pickup. Half of these locations have technology that allows customers to order through tablets operated by workers in drive-thru lines. Additionally, Walmart’s chief financial officer, John David Rainey, said the retailer handled more than 200 million curbside pickup orders in 2022.

Flowchart showing the payment process including POS/Commerce system, issuer, card scheme, Adyen platform, and business bank account.

Fresh insights, straight to your inbox

By submitting your information you confirm that you have read Adyen's Privacy Policy and agree to the use of your data in all Adyen communications.