Customer stories

14% of Etam customers donate in store during Breast Cancer Awareness month

Etam fundraised at checkout using Giving, Adyen's donation product, and saw huge success.

December 14, 2023
 ·  3 minutes
Person using a point of sale device with Adyen payment interface during a transaction.

Since its launch in 2019, we’ve seen millions of donations processed via Giving, our donations at checkout product. Among the donations trends we've seen over the years is what a strong brand-nonprofit affinity can do to generate funds. 

Customers respond to stories. (It’s why we’re telling you this one). So when they encounter a cause at checkout that directly correlates with the brand they’re buying from - they understand the connection and are more likely to donate. The logic is simple: they trust the partnership, and if they have the means, want to get involved too. 

Case in point: a lingerie brand supporting Breast Cancer awareness - a cause uniquely connected to their business and customers.

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