Customer stories
FC Bayern Munich x Adyen: Game-changing payments for an electrifying fan experience
Boasting a staggering 300,000 members, FC Bayern Munich is the world’s biggest soccer club. So when it comes to the fan experience, every second counts - especially on thrilling match days. Discover FC Bayern's game-changing tactics by leveraging Adyen's innovative payments solution to ensure an electrifying fan experience.
The stadium floor shakes. The deafening roars of 75,000 passionate fans reverberate through the aisles. Moments later, the pristine pitch and the iconic red and white stands come into view. Goosebumps. Kickoff. There’s no doubt about it: FC Bayern Munich stands tall as a shining beacon of German soccer - captivating fans worldwide with their unmatched sporting prowess.
Embedded in FC Bayern Munich’s mission statement is a resounding commitment: "Think of the fans, think for the fans, and think like a fan." Their unwavering focus is on creating an unparalleled fan experience. It’s this relentless pursuit of excellence that has forged a dynamic partnership between FC Bayern Munich and Adyen.
The outcome? An innovative payment solution that not only elevates the fan experience but also fuels the club's ambitious growth plans, both online and in stores.
We sat down with Dr. Michael Diederich, Executive Vice Chairman & Chief Financial Officer, and Peter Romics, Director Merchandising & Licensing, Authorized Officer, to delve into the pivotal role of payments for FC Bayern Munich and their successful collaboration with Adyen.
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