Adyen retail report: The checkout experience
Previously, Apple Pay customers could pay for purchases by adding their debit or credit cards to Apple Pay and making purchases within apps with TouchID on their iPhone or iPad.
Now, Apple has extended that same ease and security beyond apps, meaning customers can pay directly from websites using Apple Pay with Safari.
From the shopper perspective, Apple Pay for the mobile web is virtually the same great experience as paying with Apple Pay in-app, completing their payment with a finger on Touch ID.
Apple Pay payment flow for mobile
For Adyen customers, this announcement means you can support Apple Pay on the web, in-app, and at the point of sale in the US, UK, France and Switzerland, as well as on the web and in-app in Australia, Canada, Hong Kong, and Singapore.
How to get it?
It is important to note that the Apple Pay button will only show if the shopper has Apple Pay enabled and is using Safari as their web browser.
Behind the scenes, everything is the same as for Apple Pay in-app, with the Adyen platform taking care of processing and acquiring.
With the release of macOS Sierra, the Apple Pay for the web framework is also extended from the mobile web to laptops and desktops.
How it works
Online shopping in apps and on websites accepting Apple Pay is as simple as the touch of a finger with Touch ID, so there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information.
When paying for goods and services on the go within apps or Safari, Apple Pay works with iPhone 6 and later, iPad Pro, iPad Air 2, and iPad mini 3 and later.
You can also use Apple Pay in Safari on any Mac introduced in or after 2012 and confirm the payment with iPhone 6 or later or Apple Watch.
From an integration perspective, the process for offering Apple Pay on the web for macOS Sierra is exactly the same as for Apple Pay on the mobile web with iOS 10.
This is an exciting development for ecommerce, as Apple Pay moves outside the in-app space and into the realm of traditional ecommerce.
Our own data shows that iOS shoppers tend to spend more per transaction than shoppers using other mobile operating systems.
As shoppers move towards mobile, driven by the convenience, speed, and increasing simplicity of shopping with a device you carry in your pocket, supporting Apple Pay should be a priority for businesses looking to offer a great frictionless payment experience to their shoppers.
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