Authenticate

Smarter authentication. Higher conversion.

Offer all authentication technologies with a single integration. Let AI decide how each transaction is authenticated based on conversion, risk, and compliance.

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Simplify authentication for better results

Automatically offer the highest-converting authentication method for every transaction that needs it.

Lower fraud, better recognition

Only challenge the transactions that need it. Strengthen your fraud prevention with dynamic authentication.

Less friction, more conversion

Simplify authentication for customers. AI chooses the fastest and most effective technology for every transaction.

No overhead, one integration

Support multiple authentication paths with one integration. Stay compliant and up to date without adding workload.

One integration with endless benefits

Close the gap between protecting from fraud and losing revenue with smart authentication.

One integration with endless benefits

Close the gap between protecting from fraud and losing revenue with smart authentication.

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Risk-based authentication. Use risk signals and add an authentication layer when you need it. Strengthen fraud control together with Protect.

Protect

Adyen employees using a payment terminal in an office setting, with transactions supported by Adyen.

Smart authentication routing. AI selects the authentication experience and issuer data most likely to drive approval, for every transaction.

Adyen team members collaborate at a desk with a payment terminal and a passkey device.

Multiple authentication technologies. Let customers authorize payments with 3DS, passkeys or data-only flows and recognize trusted devices.

Adyen employees in the Adyen office processing a payment on an integrated terminal.

Data-only authentication. Share transaction context with card schemes and issuers to maximize approval rates and reduce interchange fees.

“Authenticate has transformed a static step in our checkout into a dynamic engine that gets better on its own. With a single integration, we’ve been able to automatically streamline the payment flow and reduce friction for our customers, driving an 12% increase in payment conversion on the eligible traffic, without requiring ongoing maintenance.”
Sander Kole
Fintech Engineering Director, Just Eat Takeaway.com

Dive deeper

See how smarter authentication supports your bottom line.

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What you need to know about PSD3

Understand the regulatory changes affecting authentication and how to stay ahead of compliance requirements.

Adyen team members review transaction analytics on a laptop during a remote meeting.

Create a seamless shopper experience using data

See how Authenticate uses transaction data to remove friction at checkout and reduce cart abandonment.

Adyen Uplift - Data is key blog article header

Using global data to speed up checkout

Learn how rich transaction data enables intelligent risk assessments, allowing you to recognize trusted shoppers and dynamically adjust authentication for a frictionless payment experience.

What you need to know about PSD3

Understand the regulatory changes affecting authentication and how to stay ahead of compliance requirements.

Create a seamless shopper experience using data

See how Authenticate uses transaction data to remove friction at checkout and reduce cart abandonment.

Using global data to speed up checkout

Learn how rich transaction data enables intelligent risk assessments, allowing you to recognize trusted shoppers and dynamically adjust authentication for a frictionless payment experience.

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Go beyond Authenticate

Adyen Uplift modules work together on every transaction. Layer on fraud detection, routing optimization, and personalization to build a payment flow that converts.

AI-driven performance, engineered for enterprises

Adyen Uplift isn’t a patchwork of third-party tools. It is built on three foundational layers that turn trillions of dollars in global data into real-time conversion gains.

A digital visualization of secure transaction flows representing Adyen payment processing and technology solutions.

Single platform built in-house

Unlike fragmented legacy architectures, Adyen brings payments onto one single platform. That foundation allows Adyen Uplift to act on connected data across the full funnel, without the latency and complexity of stitched-together systems.

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Banking licenses across markets

With full banking licenses in the US, UK, and EU, Adyen provides the regulatory certainty enterprises need to confidently put payment intelligence into action.

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Dynamic identification

Adyen Uplift leverages signals from Adyen's global ecosystem to recognize shoppers more accurately, helping businesses make smarter, more precise decisions.