Adapt your checkout to every shopper
Every shopper is different. Personalize uses AI to identify shoppers and show the payment methods they’re most likely to use.
A customized checkout experience for every shopper
From checkout layout to payment method mix, Personalize optimizes every decision to boost conversion and reduce costs.
From checkout layout to payment method mix, Personalize optimizes every decision to boost conversion and reduce costs.
Personalized checkouts
Personalize uses real-time signals to prioritize the payment methods most likely to result in a successful transaction.
Optimize payment costs
Guide eligible shoppers toward lower-cost payment options without compromising conversion.
Treat returning shoppers
Recognize trusted shoppers across Adyen's network to streamline their experience, while steering higher-risk transactions toward more secure payment paths.
Built for the way you integrate
Personalize works with Adyen's checkout experiences and can be activated within existing implementations, with capabilities tailored to your integration setup.
Businesses using Personalize have seen:
Modifying your checkout flow before the payment leads to less friction, fewer failed transactions, and more revenue.
Modifying your checkout flow before the payment leads to less friction, fewer failed transactions, and more revenue.
Personalize every single payment
Tailor the payment experience to every shopper with real-time decisions designed to improve payment outcomes.
Adaptive payment method ordering Use AI to show the payment methods most likely to convert. Filter, reorder, or hide payment methods in real time to minimize friction and create a smooth, intuitive experience.
Payment method recommendations Get recommendations on the local payment methods that shoppers are most likely to use. Run A/B tests on new payment methods to find the right mix.
Customizable UI components Make online checkouts feel like an extension of your brand. All payment UI components are configurable to match your brand’s look and feel.
“At Tebi, we believe every entrepreneur deserves an edge, and that starts with fair, transparent pricing. By using Personalize, we've been able to automate significant savings for our merchants while actually making it easier for their customers to pay."
Learn how Personalize works
Learn about the AI and identity verification that help optimize every checkout.
Learn about the AI and identity verification that help optimize every checkout.
Dynamic Identification: The next layer of trust
Learn how dynamic identification turns billions of payment interactions into smarter, more personalized payment experiences.
Go beyond personalization
Adyen Uplift modules work together on every transaction. Layer on authentication, fraud detection, and tokenization to build a payment flow that converts.
- AUTHENTICATEAuthenticate with less friction. Apply the right level of security to maximize conversion while meeting global compliance requirements.
- PROTECTTurn risk into growth. Use AI-powered risk intelligence to stop fraud, reduce false declines, and recognize trusted shoppers instantly.
- OPTIMIZEOptimize every transaction. Use AI to route, recover, and optimize payments for higher authorization rates and lower costs.
- TOKENIZEPower smarter payments. Replace card details with network tokens to improve payment success, secure stored credentials, and keep recurring payments flowing.
AI-driven performance, engineered for enterprises
Adyen Uplift isn’t a patchwork of third-party tools. It is built on three foundational layers that turn trillions of dollars in global data into real-time conversion gains.
Adyen Uplift isn’t a patchwork of third-party tools. It is built on three foundational layers that turn trillions of dollars in global data into real-time conversion gains.
Single platform built in-house
Unlike fragmented legacy architectures, Adyen brings payments onto one single platform. That foundation allows Adyen Uplift to act on connected data across the full funnel, without the latency and complexity of stitched-together systems.
Banking licenses across markets
With full banking licenses in the US, UK, and EU, Adyen provides the regulatory certainty enterprises need to confidently put payment intelligence into action.
Dynamic identification
Adyen Uplift leverages signals from Adyen's global ecosystem to recognize shoppers more accurately, helping businesses make smarter, more precise decisions.
Create a more personal checkout experience
Add the intelligence that’ll move conversion in your favor.