Automatically boost payment conversion with smart authentication

Choose the best authentication technology for every transaction

We’ve upgraded Authenticate with dynamic machine learning decisioning that selects the most suitable authentication path for each transaction in real time. This includes methods such as 3DS, Mastercard Payment Passkeys, Visa Payment Passkeys, and Google Secure Payments Authentication, helping you reduce unnecessary authentication steps while meeting regulatory requirements. 

Built to grow with the authentication landscape

This is the first step in a broader direction for our authentication solution. We're integrating authentication technologies from different providers as they become available, reducing complexity and operational overhead for merchants who would otherwise need to manage these integrations individually. Coverage will keep expanding over time, across new regions and new authentication paths, so your setup stays current without additional work on your end.

Balance compliance and conversion with Authenticate

Authenticate is part of Adyen Uplift and uses network data from across Adyen’s ecosystem to make authentication decisions. By combining authentication and payment processing, Adyen can learn from outcomes further down the payment flow and continuously optimize the balance between fraud protection, regulatory compliance, and conversion.

Review your authentication setup

These capabilities are enabled by default on an opt-out basis, so there's no additional integration work required to get started. Availability of specific authentication methods may vary by region and continues to expand. Review your authentication settings to see how you can use the available authentication technologies, or contact your Account Manager to discuss the options for your business.