Article
Why Adyen's Partner Program is built for global scale
Join a network that provides global licenses, shared pipelines, and the technical support you need to move faster.
Growing a business takes more than a good product.
It takes the right infrastructure, the right relationships, and the ability to move fast in new markets.
Adyen's Partner Program is built around that reality, giving your business the tools, support, and network to win more deals and scale with confidence.
Four ways the Adyen Partner Program supports your growth
A partnership is valuable when it helps you reach your goals. Here's how our partner program makes that happen:
Strategic vision and brand support: We back your ideas with the resources you need to reach more customers. From co-authored thought leadership to executive dialogues, we help you build a presence in relevant markets.
Unified GTM and co-selling: We align our global sales teams with yours through shared pipelines and joint account planning. Our combined approach shows enterprise merchants that our joint solution is the right choice for their business.
Technical and commercial accreditation: Our training ensures your team can position Adyen accurately and deliver high-quality integrations. Spend less time on setup and more time building features merchants value.
Performance incentives: Earn through revenue share and referral structures that scale with your success. This predictable revenue helps you reinvest in operations and expand into new markets.
“We’re winning more enterprise opportunities because we joined the Adyen Partner Program. The Verified Integration badge gives us instant credibility.”
Pim Vijftigschild
Chief Commercial and Partner Officer, New Black
Our commitment to our partner community
A partnership only works when it adapts to real feedback. We recently checked in with our partner network to find out how we can make working together more valuable, efficient, and direct.
Based on those conversations, we're making three key updates to help your teams move faster:
Less admin, more visibility: We’re updating the Partner Portal into a real-time, self-serve hub. Our partners will get instant visibility into deal statuses and overall performance.
Clearer training and tools: We're restructuring our resources to give commercial and technical teams step-by-step training. We're also adding co-marketing tools that directly support our partners’ business goals.
A clearer look at our roadmap: True collaboration means looking ahead together. We’re sharing regular, predictable updates on our technical roadmap so partners can plan ahead and help shape what we build next.
Partnering in practice
New Black: Building credibility and long-term customer value
The challenge: In the unified commerce space, New Black wanted to move beyond standard processing to offer a "best-in-class" technical integration. They needed a partnership that validated their tech stack and let them be first-to-market with cutting-edge retail solutions.
The partner advantage: As a Premier Partner and working closely with Adyen’s Partner Engineering team, New Black secured the Verified Integration badge to prove their technical superiority. This deep collaboration enabled them to be among the first to launch Tap to Pay on iPhone supported by joint marketing initiatives like the "Retail Runs on iOS" event series.
The result: Faster sales cycles and stronger trust with high-profile prospects. By leveraging their verified status and innovation edge, New Black has successfully delivered frictionless commerce for joint merchants including Rituals, Kiko Milano, and G-Star RAW.
Ready to scale?
Formalizing your partnership with Adyen is the start of your toolkit for global growth. It is your direct path to:
Drive your pipeline: Connect with our teams for shared leads and joint account planning.
Expand into new markets: Use Adyen’s local regulatory footprint and global acquiring licenses to grow in new regions.
Build your authority: Grow your presence through co-authored content and specialized events.
