Case study
How New Black attracts high-value merchants and increases win rates with Adyen
Companies competing in the unified commerce space need access to innovation, not just customer wins. As provider of the EVA Unified Commerce Platform, New Black helps retailers adapt to change by seeking partnerships that deliver innovative payment solutions. Here’s how New Black transformed payments into a competitive edge, unlocking speed, efficiency, and performance at scale, all by partnering with Adyen.
New Black's Goal: Gaining an edge in a competitive market
Success in accessing the most-adaptable and agile commerce technology also elevates market leadership. In other words, it’s the company you keep, claims Pim Vijftigschild, chief commercial and partner officer of New Black.
“Our relationships with partners need to be the best of the best,” says Vijftigschild. “We don’t want 500 partners, just the best partners in our ecosystem.”
The Solution: Deepening the partnership through the Adyen Partner Program
When New Black, a longtime Adyen partner, joined the Adyen Partner Program in the technology track as a Premier Partner, the company deepened its relationship with Adyen from both a commercial and product perspective, and gained access to exclusive partner ecosystem benefits.
Because of the high quality of New Black’s integration with Adyen, the company was given Adyen’s Verified Integration badge, reserved only for select partners. The badge offers credibility with prospects. This is a key advantage of the subscription to innovation when paired with Adyen’s robust partnership program referral system that actively directs high-profile, strategic merchants to New Black.
New Black also taps into marketing resources to promote Adyen and New Black integrations and joint customers. This deepens the partner relationship and improves the company’s outreach to prospects.
The Results: Rising ROI and win rates
New Black is always among the first partners to incorporate Adyen’s latest payment solutions and bring them to market.
The high quality of New Black and Adyen’s joint customers is partly due to New Black’s Verified Integration badge, which gives the company greater trust with prospective customers, increasing its conversion rate and volume at the top of the sales funnel.
Joint merchant Rituals chose New Black and Adyen to roll out new payment methods the moment they become available. In addition, the direct revenue share and high-value merchant referrals programs have substantially increased New Black's overall ROI and win rate, creating capital that New Black is already reinvesting back into product development.
“The high-value customers we’re attracting adopt more of our solutions and stay with us longer,”
Pim Vijftigschild, Chief Commercial and Partner Officer, New Black
