Case study
How Relay launched embedded payments, with a partner that met the moment
Discover how Relay’s collaboration with Adyen streamlined money management, and empowered over 100,000 SMB customers.
Empowering SMBs with seamless payments
When Relay set out to launch embedded payments, they weren’t just adding a new feature; they were taking a big step toward making money management easier for the thousands of small businesses that rely on their platform.
As a modern banking and money management platform for small businesses, Relay enables companies to take control of their cash flow with tools for banking, expense tracking, card spend, and now, integrated payments. By embedding payments directly into their platform, Relay’s team is giving their users a more seamless way to manage money end-to-end.
But choosing the right partner wasn’t just about technology. It was about finding a team that could match Relay’s ambition, pace and diligence while collaborating deeply across integration, compliance, and strategy.
“Launching embedded payments was a crucial step for Relay, and Adyen was the only partner that could seamlessly meet our requirements. From integration to compliance approvals, they moved efficiently and effectively through every stage of the build process, enabling us to stay on track and launch on time.”
Mark Alocilja
Staff Product Manager at Relay
For Relay, flexibility and collaboration were paramount. Adyen worked closely with Relay to adapt to their unique structure and goals, something Alocilja says made all the difference. In two months, from first conversations to launching, Relay brought their embedded payments product to market with Adyen. With a market-leading payments partner, Relay was able to onboard over 100,000 customers during the initial launch window, marking a major milestone in their mission to enable small businesses to become profitable.
Advice to other platforms? Don’t just evaluate the tech, look at the team.
Relay encourages other platforms exploring embedded finance to consider more than just the ease of integration. Look at how your partner supports your entire team: Legal, Compliance, Engineering, and Finance. That kind of cross-functional collaboration is what sets great partnerships apart.
By embedding payments with Adyen, Relay is now giving its customers an even more powerful way to manage their finances, without leaving the platform.