Cosmetics
Cosmetics retailers are committed to performance and Unified Payments
With 91% reporting revenue growth and the highest likelihood of doubling their income, cosmetics retailers are scaling with a focus on performance, seamless payments, and strategic channel investment. However, to unlock the full value of loyalty and stand out in a competitive market, the next step is connecting online and offline channels through Unified Payments.
Finding 01
Cosmetics retailers are leaning into performance, efficiency, and growth
Cosmetics retailers are focused on performance and scale. They lead the way in checkout speed and payment reliability but continue to face fraud, cost, and operational efficiency challenges. Despite this, growth ambitions remain strong, driven by personalization and expansion into new online markets.
Finding 02
Cosmetics retailers are prioritizing speed, choice, and purpose
Cosmetics retailers invest in faster checkouts, broader payment choices, and socially conscious experiences to meet evolving shopper expectations. The focus is on convenience, flexibility, and purpose across both digital and physical channels.
Finding 03
Cosmetics retailers are omnichannel, but have they cracked Unified Payments?
From immersive in-store tech to seamless journeys, cosmetics retailers are working to meet customers wherever they are. But while ambition is high, execution varies. The next opportunity lies in fully connecting the online and offline experience behind the scenes as well.
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