Article
How to make donations possible for your customers this Ramadan
Let your brand be part of meaningful change this Ramadan. Small donations. Big impact.
Ramadan is a time of generosity, reflection, and quiet acts of kindness. Across the UAE, people look for simple ways to give back - not only through traditional charity channels, but through everyday moments.
It’s also one of the most active shopping seasons of the year. Spending rises across ecommerce, grocery, fashion, and gifting. In fact, online marketplace spending in the UAE has surged by as much as 143% year-over-year during Ramadan - a clear sign of how strongly digital transactions grow during this period.
This is where brands can play a meaningful role.
Enabling donations at checkout
Adding donations at checkout allows you to turn a payment moment into an impact moment. It’s simple. It’s direct. And it meets customers where intent is already high.
As our partner, UNHCR Middle East, puts it:
“Ramadan is a time of compassion and solidarity. We are turning this spirit into action by making it simple for individuals to support refugees and displaced families when it matters most.” Rami Shishan, Head of Partnerships, UAE and Kuwait
By offering a secure online checkout donation or POS donation, you make giving part of the experience, not an extra step somewhere else.
For leadership teams focused on corporate social responsibility in UAE, this creates measurable impact without adding operational complexity.
So how does it work? How can you be part of this impact?
Adyen Giving was built to make charitable donations seamless within the payment flow. Globally, it has enabled millions of micro-donations directly at checkout, helping leading brands raise funds for trusted causes, without redirecting customers or disrupting conversion.
The impact goes beyond the funds raised. Merchants see strong engagement when donations are embedded naturally into the checkout experience. Small, optional contributions - often a fixed donation amount - collectively generate significant results.
On top of that, Adyen will match every donation in 2026. Last year, we reached a major milestone, surpassing the $25 million mark raised through brands around the globe, and matching those contributions in 2025.
Part of our mission is partnering with trusted organisations like UNHCR, the UN Refugee Agency. UNHCR protects and supports refugees and displaced communities worldwide, delivering emergency aid, shelter, healthcare and long-term recovery programs. By connecting your checkout to a credible global partner, you ensure secure donation processing and transparent impact.
Donations can happen: online and in-store
With Adyen Giving, donations can be enabled across channels:
Online checkout donation Embedded directly into your ecommerce flow. Customers see a simple step before completing their purchase and can opt in with one click.
POS donation Enabled through Adyen terminals in-store. When paying, customers are prompted to add a donation directly on the device - ideal for face-to-face interactions.
You can configure:
A fixed donation amount (e.g. AED 5, AED 10), or flexible donation amounts, depending on your campaign
Campaign timing aligned with Ramadan or specific initiatives
Unified reporting across online and in-store channels
No operational overhead, and no reconciliation needed
No extra cost to you or the charity - Adyen covers all transaction costs
100% of the donation is settled directly to the charity
All within the same payment environment.
Turn payments into purpose this Ramadan
By enabling donations at checkout, you allow customers to contribute safely and instantly, while strengthening your brand’s role in meaningful impact.
Small donations. Big change.
Contact us today to learn how to activate Adyen Giving across your online and in-store channels this Ramadan.
Frequently asked questions
Adyen Giving is a solution that allows businesses to add a donation option directly at checkout, both online and in-store. It enables customers to support nonprofits while making a purchase, creating a more purposeful shopping experience. In the UAE, this helps brands align with local corporate social responsibility initiatives and engage customers who are increasingly interested in giving back.