How to make donations possible for your customers this Ramadan

Adyen Giving is a solution that allows businesses to add a donation option directly at checkout, both online and in-store. It enables customers to support nonprofits while making a purchase, creating a more purposeful shopping experience. In the UAE, this helps brands align with local corporate social responsibility initiatives and engage customers who are increasingly interested in giving back.

100% of every donation goes directly to the nonprofit chosen by your business or your customers. Adyen absorbs all transaction and platform fees, so every dirham donated has maximum impact. This ensures that donations in the UAE and other regions directly support the causes without any deductions.

No. Enabling donations with Adyen is simple and low-effort. For online stores, only a single integration is needed, while in-store POS system in the UAE and globally can be activated instantly without any technical integration. This makes it easy for businesses of all sizes to offer donations at checkout.

Yes. Businesses can activate donations in one region or multiple regions, depending on their strategy. For companies operating in the UAE, donations can be enabled across multiple store locations or online platforms serving UAE customers, ensuring a consistent and seamless experience.

Yes. Donations can be configured as either a fixed amount or a round-up of the purchase total. This gives customers flexibility, whether they want to contribute a small amount or make a larger impact. In the UAE, popular options often align with local currency preferences (AED) to make the process intuitive.

Adyen Giving is available across North America (NA), Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), including the UAE. This means businesses operating in Dubai, Abu Dhabi and across the Emirates can offer donations in-store and online with full support.

To start, businesses can enable Giving instantly via the Adyen Customer Area for both online and in-store payments. For guidance or to set up campaigns with UAE nonprofit partners, you can contact the Adyen Impact team, who will help with setup, compliance, and best practices to maximize donations.