Adyen Giving

Turn your checkout into a moment for good

Connect your customers to a cause you care about by offering donations at checkout. Adyen Giving is free to use, easy to integrate, and effortless to manage.

A customer makes a contactless payment with a card on an Adyen terminal, displaying a donation of $20.00.
A customer makes a contactless payment with a card on an Adyen terminal, displaying a donation of $20.00.

100%of every donation goes to nonprofits
$35m+donated so far
150+businesses using Adyen Giving at checkout

Add purpose to payments

Give your customers the opportunity to donate at checkout Adyen Giving sits t within your existing payment flow and creates an opportunity to connect your customers to your cause.

Zero-cost impact

Adyen Giving is free to use. We cover all the fees, and send 100% of every donation directly to your nonprofit partner of choice. 

Easy set-up

No-to-little integration required. Activate, manage, and track your donation campaigns easily from the Customer Area and go-live within hours.

Global scale, local relevance

Scale globally by  supporting your nonprofit of choice. Whether that is supporting a local cause in every market or joining a global campaign, we handle the complexity to support your nonprofit strategy.

No reconciliation required

Donations are settled directly to the nonprofit, keeping donations off your books. You’ll stay compliant while eliminating any tax risk and reconciliation friction..

Empowering customers to give back

How Adyen Giving enables Kate Spade New York to connect their customers to the causes they champion at point-of-sale.

How Adyen Giving works

How Adyen Giving works

A person making a contactless payment with an Adyen terminal using a mobile device.

Payment for purchase goes through.

The payment is processed as usual with no disruption to the existing checkout experience.

Donate to Charity

Customers are offered the option to donate a fixed amount or round up to your nonprofit partner.

A person making a contactless payment with a Visa card on an Adyen POS terminal.

Adyen handles the complexity.

100% of every donation goes directly to the nonprofit. Adyen absorbs all fees.

Build more customer loyalty

46% of shoppers are loyal to brands that demonstrate a strong social purpose. When you enable Adyen Giving, you connect your cause to your customers and deepen brand connection.

WWF Earth Day 2024 campaign activation with people in an outdoor setting, promoting environmental awareness.

Campaign Manager. Accept donations online, in store, and in-app. Manage and track your Giving campaigns in one place. Directly from the Customer Area you can start, end, and edit your campaigns.

Payment confirmation screen showing donation options supported by Adyen with a group of business people discussing a project.

Flexible donation methods. Set fixed amounts or offer round-ups. Customers can choose if and how much they wish to give.

A list of nonprofit libraries with their names, locations, and logos, displayed on a digital screen.

Fundraise for the nonprofit of your choice. We've partnered with Goodstack to make nonprofit onboarding seamless. Select from the hundreds available or request a new nonprofit onboarding. We handle due diligence, local compliance, and payouts, while nonprofits can track donations and funds through a dedicated portal.

Adyen payment terminal in use with transaction amounts of $75 and $10 displayed.

Simple reconcillation. The purchase and donation are two separate transactions, so donations never touch your books. Your customers see a separate line item on their bank statement, and you get to support causes without the reconciliation headache.

People sitting on a boat, with a donation box for emergency medical aid support, outside.

Giving for Platforms. Let your platform’s users create, manage, and launch their own donation campaigns. Give them full control to support the non-profits they care about most.

“It’s been amazing to see how a small change in checkout can have such a major impact.”

Morgan Blake

VP of Payments, Etsy

Get started with Adyen Giving

Turn every payment into an opportunity to do more. Click below to set it up in your Customer Area.

Frequently Asked Questions