Smarter checkout, built on global intelligence
Deliver smarter, more profitable checkout experiences with Personalize, now live for businesses using our hosted checkout solutions.
February 2026
Higher conversion, lower costs
Personalize adapts each checkout flow to the individual shopper using Adyen’s global platform data and real-time insights. The result: faster, more relevant checkout that helps convert more shoppers while reducing payment costs .
Built for continuous optimization
With Personalize, you can dynamically reorder payment methods, test new checkout experiences, and access actionable insights - all without heavy engineering. Optimize confidently and scale what works.
Get started
Reach out to your Adyen contact to get started.
Latest updates
Adyen for PlatformsProtectImprove fraud detection accuracy with updated Score signals
We’ve updated Score account linking and fraud ring detection to reduce false positives and make investigations easier for your risk teams. The new setup gives you clearer visibility into which entities triggered specific risk signals.
Introducing Adyen Agentic
An open infrastructure layer connecting your platform to the emerging AI ecosystem.