Smarter checkout, built on global intelligence
Deliver smarter, more profitable checkout experiences with Personalize, now live for businesses using our hosted checkout solutions.
February 2026
Higher conversion, lower costs
Personalize adapts each checkout flow to the individual shopper using Adyen’s global platform data and real-time insights. The result: faster, more relevant checkout that helps convert more shoppers while reducing payment costs .
Built for continuous optimization
With Personalize, you can dynamically reorder payment methods, test new checkout experiences, and access actionable insights - all without heavy engineering. Optimize confidently and scale what works.
Get started
Reach out to your Adyen contact to get started.
Latest updates
ProtectFind and manage risk list entries faster
Manage your risk lists more efficiently with improved search, expanded filters, CSV uploads, and bulk deletion in Customer Area. Investigate blocked transactions faster and handle routine list changes yourself.
ProtectCompare risk and dispute performance across time periods
You can now compare Risk & Disputes analytics across different time periods to identify trends, investigate changes, and make better-informed decisions about your risk operations.