Smarter checkout, built on global intelligence
Deliver smarter, more profitable checkout experiences with Personalize, now live for businesses using our hosted checkout solutions.
February 2026
Higher conversion, lower costs
Personalize adapts each checkout flow to the individual shopper using Adyen’s global platform data and real-time insights. The result: faster, more relevant checkout that helps convert more shoppers while reducing payment costs .
Built for continuous optimization
With Personalize, you can dynamically reorder payment methods, test new checkout experiences, and access actionable insights - all without heavy engineering. Optimize confidently and scale what works.
Get started
Reach out to your Adyen contact to get started.
Latest updates
Payment methodsExpanded Sales Day Payout coverage across key payment methods
Affirm, Alma, and Oney now follow sales day payout, giving you more consistent payouts and reducing reconciliation effort.
Financial productsAdyen Capital: Funding for businesses up to €100k
Your platform users can now access up to €100k in funding through Adyen Capital, helping them grow faster with flexible, data-driven financing.