Smarter checkout, built on global intelligence

Higher conversion, lower costs

Personalize adapts each checkout flow to the individual shopper using Adyen’s global platform data and real-time insights. The result: faster, more relevant checkout that helps convert more shoppers while reducing payment costs .

Built for continuous optimization

With Personalize, you can dynamically reorder payment methods, test new checkout experiences, and access actionable insights - all without heavy engineering. Optimize confidently and scale what works.

Get started

Reach out to your Adyen contact to get started.