Smarter checkout, built on global intelligence
Deliver smarter, more profitable checkout experiences with Personalize, now live for businesses using our hosted checkout solutions.
February 2026
Higher conversion, lower costs
Personalize adapts each checkout flow to the individual shopper using Adyen’s global platform data and real-time insights. The result: faster, more relevant checkout that helps convert more shoppers while reducing payment costs .
Built for continuous optimization
With Personalize, you can dynamically reorder payment methods, test new checkout experiences, and access actionable insights - all without heavy engineering. Optimize confidently and scale what works.
Get started
Reach out to your Adyen contact to get started.
Latest updates
Payment methodsUPI disputes integrated into your global workflow
You can now manage UPI disputes in India through the same dispute tools you already use in the Customer Area and Dispute API. This update removes manual processes and helps you stay in control across markets.
More payment methods move to Sales Day Payout
Walley, Riverty, PayPo, and Cash App now follow Sales Day Payout, giving you more predictable and easier-to-reconcile payouts.