Smarter checkout, built on global intelligence
Deliver smarter, more profitable checkout experiences with Personalize, now live for businesses using our hosted checkout solutions.
February 2026
Higher conversion, lower costs
Personalize adapts each checkout flow to the individual shopper using Adyen’s global platform data and real-time insights. The result: faster, more relevant checkout that helps convert more shoppers while reducing payment costs .
Built for continuous optimization
With Personalize, you can dynamically reorder payment methods, test new checkout experiences, and access actionable insights - all without heavy engineering. Optimize confidently and scale what works.
Get started
Reach out to your Adyen contact to get started.
Latest updates
Financial productsManage Issuing disputes directly in your Customer Area
Issuing customers can now submit and manage disputes directly in Customer Area, with two new dispute reason codes available through both the UI and API.
In-person paymentsAutomate Android terminal branding with Theme Management APIs
You can now use Theme Management APIs to automate branding and screen customization on Android payment terminals. Manage themes across company accounts, merchant accounts, stores, and individual terminals.