Smarter checkout, built on global intelligence
Deliver smarter, more profitable checkout experiences with Personalize, now live for businesses using our hosted checkout solutions.
February 2026
Higher conversion, lower costs
Personalize adapts each checkout flow to the individual shopper using Adyen’s global platform data and real-time insights. The result: faster, more relevant checkout that helps convert more shoppers while reducing payment costs .
Built for continuous optimization
With Personalize, you can dynamically reorder payment methods, test new checkout experiences, and access actionable insights - all without heavy engineering. Optimize confidently and scale what works.
Get started
Reach out to your Adyen contact to get started.
Latest updates
Payment methodsSpend less time onboarding JCB Japan
We've simplified the JCB Japan onboarding process by automating application steps and reducing manual information requests. This helps you activate JCB acceptance faster with less administrative work.
Adyen for PlatformsUpload bank documents with instant feedback
Adyen Document VerifAI improves the onboarding experience by automatically identifying bank documents and providing real-time feedback on document quality. This helps reduce delays and keeps onboarding moving forward.