Discover your most valuable growth opportunities with the new Recommendations page
Explore a single, refreshed view of every revenue and cost-impacting recommendation tailored to your business. Prioritize what matters, act faster, and focus on the opportunities that drive the greatest uplift.
November 2025
A more focused Uplift experience
The Adyen Uplift experience now includes a redesigned Recommendations page in the Customer Area. This update brings every eligible recommendation into one place and highlights the two most impactful opportunities directly on your Uplift Overview. You’ll spend less time searching and more time taking action on what can drive the biggest results for your business.
What the new Recommendations page gives you
You now have a single home for every revenue and cost-driving recommendation across Adyen Uplift. You can sort and filter your list to focus on the opportunities that best match your goals. Filters include:
Estimated revenue impact: See the potential financial gain immediately
Business priority: Filter specifically for conversion, risk, or cost goals
Experimentation Support: Identify which changes you can A/B test first
Ease of activation: Identify which recommendations can be activated in the Customer Area with minimal technical implementation.
You can also archive recommendations that aren’t relevant to your business as you work through them, helping you keep your list clear and actionable. The Uplift Overview page has also been sharpened to spotlight your highest-impact opportunities only, pairing recommendations with performance insights so you can prepare for payment reviews with confidence.
Where to start
Go to the Customer Area > Revenue & risk to open your new Recommendations page. Explore the top opportunities in your Uplift Overview and review the full list to prioritize next steps. If you want help evaluating which actions to activate first, contact your Adyen representative.
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