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San Francisco · June 04, 2024

Adyen Partners with Prada Group to Deliver Bespoke, Luxury Payment Experience for Customers

Prada and Adyen work together to seamlessly integrate payments into the shopping experience across multiple channels

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Adyen, the global financial technology platform of choice for leading businesses, today announced a new partnership with Prada Group to innovate the payment experience in store and bring the company’s omnichannel commerce strategy to life. By using Adyen’s single financial technology platform across all of its retail channels, Prada Group can create and deliver unique and unified luxury customer experiences to differentiate itself in the competitive luxury retail market.

Payment choice and ease are a critical part of the shopping journey. According to Adyen's 2024 Retail Report, 55% of shoppers will leave the online checkout or shop if they can’t pay for a product or service the way that they want. In fact, nearly one third of survey respondents (27%) said that they no longer carry a physical wallet. 

Prada Group is working with Adyen to ensure a smooth checkout experience by leveraging Tap to Pay on iPhone in their U.S. and Milan stores with additional markets going live in the near future. Adyen supports Tap to Pay on iPhone* which enables the Group to accept all forms of contactless payments – including contactless credit and debit cards, Apple Pay, and other digital wallets – with no additional hardware or payment terminal needed. As a result, Prada Group customers no longer need to queue at a register, and instead can checkout directly with their sales associate in store.

"We are working on scaling our omnichannel solutions on the platform to connect each sale across all channels. We need to make everything seamless. We believe Adyen is the right partner to help us collect and manage all our payments data efficiently." commented Cristiano Agostini, Prada Group Chief Information Officer

Adyen is also helping Prada Group migrate its payment infrastructure to a single, omnichannel platform. Now, every time the Group interacts with a customer, it can maximize the use of transactional data across channels. This means Prada Group has a single view of their customers, allowing the brand to tailor each customer interaction – whether that's online, in store, or in any other moment between the brands and customer.

“We’re working with Prada Group to deliver a bespoke, luxury experience from start to finish for customers,” said Roelant Prins, Adyen’s Chief Commercial Officer. “For luxury brands, the human connection in store at the point of purchase must be memorable. Technology, though totally invisible to the human eye, allows for an even more streamlined shopping experience which for Prada Group is essential.”

Adyen has a long relationship with Prada Group that started years ago with e-commerce and has expanded to all point-of-sales solutions around the world. Now, Adyen is supporting the Group’s push to become omnichannel and make all payment components consistent across every channel and each customer touch point.

To learn more about Adyen’s partnership with Prada, please visit here.

About Adyen Adyen (AMS: ADYEN) is the fintech platform used by many of the world's leading companies. By offering end-to-end payments, data-driven insights and financial products in a single, globally operating solution, Adyen helps businesses achieve their goals faster. Adyen has offices in several different countries and works with companies such as H&M, Spotify, Uber, Electrolux and Microsoft. The collaboration with Prada Group, described in this press release, underlines Adyen's continuous growth with existing and new customers over the years. For more information, visit

*Adyen’s Tap to Pay on iPhone integration is currently available in the United States, Canada, Italy, France, Netherlands, United Kingdom, Australia, and Japan. Learn more here.