The world's largest economy, the second-largest retail ecommerce market, and a global powerhouse across industries, the US represents a substantial opportunity for most Adyen merchants.
The US has a relatively straightforward payments environment. Home to many major international card schemes like Visa, Mastercard, American Express, Discover, and Diners, full market penetration can be easily realized through card acquiring alone.
While cards are the most popular way to pay, alternative payment methods are becoming more common. PayPal has a substantial presence in the ecommerce space, and other alternatives, such as Apple Pay and Google Pay ™ are gaining traction.