390 million people use the internet in India with 160 million shopping online. The opportunity is huge, and this is only the beginning.
Challenges exist on the road to India's digital transformation. Access to the internet varies widely between urban and rural areas, while there is a significant gap between the percentage of men (33%) and women (22%) online.
Over 900 million debit and credit cards mean that plastic dominates the payment landscape. Five major card schemes operate in India, including the locally ubiquitous RuPay. Online banking, direct debits like UPI, and wallets like Paytm are growing in popularity.