Service partner

TSG

TSG partners with Adyen to help merchants and platforms integrate payments, enhance reporting, and streamline workflows. Through hands-on technology enablement and strategic advisory, we accelerate implementation, improve visibility, and support scalable infrastructure for businesses building on Adyen.

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Payments Integration, Portal Development, Reporting, and Strategic Technology Enablement

TSG Enables Adyen Through Embedded Integration and Execution

TSG delivers hands-on technology enablement to help platforms integrate payments, streamline operations, and scale efficiently. From embedding Adyen payments to building reporting and CRM tools, we support product and engineering teams with deep payments expertise and practical execution. Whether assisting with implementation, enabling monetization, or accelerating time-to-market, TSG brings payments to life - faster, smarter, and purpose-built for long-term platform success.

Flexible Execution, Real Expertise, and Data-Driven Delivery

  • Adaptable execution models across design, project management, development, and GTM.

  • Backed by 19 years of payments advisory, data, and enablement.

  • We go beyond payments - building reporting, CRM workflows, and feature-rich infrastructure on Adyen.

  • Trusted by platforms that demand speed, precision, and hands-on execution.

Built by Operators. Delivered with Precision. Powered by TSG.

  • Our team includes the creators, developers, and operators behind some of the most respected payments platforms in the world.

  • Tailored delivery models: staff augmentation, turnkey project teams, or hybrid support.

  • Embedded with product and engineering teams to move quickly, integrate cleanly, and deliver confidently.

TSG’s global merchant acquiring (payment processing) expertise has proven to be invaluable for Mastercard. Their modern approach to consulting, research, and data analysis has helped identify market opportunities for increasing card acceptance worldwide.

Marie Aloisi

EVP, US Commercial Products and Acceptance at Mastercard

Adyen & TSG Share How Service SaaS Platforms Win with Embedded Finance

The challenge: Many service-industry SMBs struggle with manual processes, payment friction, and missed opportunities.

SMBs in wellness, beauty, hospitality, and field services often rely on fragmented payment solutions like standalone terminals, paper invoices, manual reconciliation, and outdated integrations. This results in missed opportunities to deliver modern, seamless experiences.

Adyen and TSG wanted to widely communicate key changes occurring in these segments, what these SMBs need, and how SaaS platforms can meet those needs with embedded payments and other financial services.

Real operational and experience-based pain points needed highlighting to ensure the message was well-grounded.

The solution: Adyen & TSG published a wide-reaching whitepaper highlighting how embedded financial services enable platforms to become essential partners to services SMBs.

The whitepaper outlines how service-industry SMBs are turning to vertical SaaS platforms that fit their workflows. The content explores many of the challenges these SMBs face and how vertical platforms are uniquely equipped to solve these needs through embedded finance.

The message includes clear, segment-specific use cases covering how these SMBs operate. It describes how Adyen is a partner that understands these nuances and offers a platform built for scale, flexibility, and support.

The result: Hundreds of thousands of people were reached with the message that platforms embedding financial services will shape the future of service industries.

Adyen and TSG co-published the whitepaper through web, social, and email channels. This included TSG’s specialized audience of 40,000+ professionals, covering thousands who work in software and tech.

TSG logo in black

TSG Aligns Quickly With Your Product and Timeline

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Getting started is simple:

Connect with our team to discuss your product goals, technical scope, and desired support model. We’ll define roles, timelines, and deliverables based on your needs. Whether you need a quick staff extension or full delivery, TSG integrates fast - so you can keep building.

TSG payment process flowchart

Want to talk to a payments expert?