Tech partner


Roiback, part of HBX Group, is an award-winning HotelTech company specialising in the direct channel for both chains and independent hotels. With offices around the world, Roiback works with more than 2,000 hotels worldwide and is a Google Premier Partner. The company’s offering includes a tailored, market-leading booking engine, web development solutions focused on conversion, comprehensive digital marketing services, and loyalty solutions.

Roiback hospitality

Adyen & Roiback

Roiback and Adyen offer expertise and technology for hotels direct channel. Our collaboration offers a powerful payment solution to hotels direct channel, helping hoteliers improve their guest experience, with preferred payment methods for each region to increase both, customer loyalty and direct sales conversion.

Creating seamless payments experiences for hotels

Web development solutions focused on conversion

Comprehensive digital marketing services

Loyalty solutions for hoteliers

Get started with payments

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