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Why speed, flexibility, and personalization will define the next era of digital commerce
From in-store expectations to AI-assisted shopping, today’s enterprise retailers need infrastructure that moves as fast as their customers. Here’s how Adobe and Adyen are making it possible.
In retail, timing is everything and expectations are only getting higher. According to the Adyen Retail Index 2025, 40% of customers will abandon a purchase if payment takes too long, and 46% of Gen Z prefer retailers that let them shop directly on social media. With commerce happening across more channels and formats than ever before, the challenge isn't just launching new digital experiences, it’s making sure they’re deeply connected, fast, and easy to scale.
That’s why Adobe and Adyen are working together to help enterprise retailers simplify operations and deliver seamless shopping experiences across every customer touchpoint.
The rise of composable commerce
As retailers embrace composable commerce to increase agility, Adobe Commerce as a Cloud Service gives merchants the tools to launch custom storefront features, workflows, and services faster than ever. And with Adyen’s flexible payment platform now integrated into Adobe Commerce as a Cloud Service, those innovations can extend all the way through to checkout.
Together, Adobe and Adyen make it easy to build and launch modern shopping journeys without reinventing backend systems or introducing operational risk. Merchants can launch quickly and iterate continuously.
28% of retailers say they plan to increase net revenue by lowering the cost of payments.
Adyen Retail Index 2025
What happens when data works together
Today’s customer journey is built on moments. Moments of search, discovery, and checkout. The more insight you have into those interactions, the more opportunities you have to make them meaningful.
By integrating Adyen payments with Adobe Commerce architecture, merchants gain clearer visibility into payment trends, customer behaviors, and conversion insights. That helps teams make smarter decisions, adjust in real-time, and personalize the experience.
54% of consumers are more likely to shop with brands that offer personalized loyalty discounts.
Adyen Retail Index 2025
Powering the modern checkout
The point of sale is no longer a single point. Customers expect flexibility: buy online and return in-store, shop in-person and ship to home, or pay on mobile from anywhere. Adobe and Adyen enable this by supporting omnichannel payments through one integration.
Adyen’s global acquiring helps merchants process payments locally while maintaining one unified view of their business. With built-in tools like Adyen’s AI-powered revenue optimization suite (Uplift), merchants can boost authorization rates, reduce fraud, and lower payment costs—all from a single platform. Adyen also supports local payment methods (LPMs) in over 100+ markets, ensuring shoppers can pay how they prefer—wherever they are. Combined with real-time data and a centralized backend, merchants gain full visibility and control across regions and channels.
Adobe’s ecommerce platform supports storefront customization and performance at scale. Together, Adobe and Adyen make frictionless commerce a reality—helping enterprise merchants expand globally, convert more customers, and scale with confidence.
52% of consumers say they’d be more loyal to a brand if they could purchase an out-of-stock item in-store and have it shipped to their home.
Scale smarter
The future of commerce will be defined by how quickly enterprise retailers can adapt. Adobe and Adyen are helping merchants stay one step ahead — by making every experience more personalized, connected, and scalable.
