Customer stories

The power of collaboration: Discover how RSC Anderlecht increased its F&B revenue by 36.6%

Discover how the iconic soccer club RSC Anderlecht is creating customer journeys of the future.

May 2, 2024
 ·  6 minutes

Founded in 1908, RSC Anderlecht (RSCA) is one of Belgium's most prominent football clubs, boasting a rich history. The club has left its mark on European football with national and international successes, with 34 titles in the Belgian Pro League.

RSCA is also a breeding ground for talent—young footballers from its Academy excel at the highest level.

RSCA's ambitions extend beyond the sport. The club positions itself as a leading entertainment company. Lotto Park, the club's home ground, is more than just a football arena.  

In its shift towards more than just sport, RSCA is enhancing the visitor experience. Lotto Park is home to cutting-edge light shows that enrich the stadium atmosphere and transformed stadium catering.

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