Case study

How BillingPlatform scales with embedded finance

Together, Adyen and BillingPlatform are helping enterprises accelerate revenue, reduce operational friction, and deliver a more intuitive financial experience, globally.

October 10th, 2025
 ·  4 minutes
A laptop with screens popping up behind it showing data behind the scenes.

BillingPlatform, a leader in Gartner’s Magic Quadrant for recurring billing platforms, is on a mission to help enterprises manage the full revenue lifecycle, from order capture to invoicing, payment, and revenue recognition, all within a single, configurable platform.

Its no-code flexibility and support for complex billing models (like subscription, usage-based, and one‑time charges) enable businesses like DirectTV, Instacart, and Amadeus to streamline operations, improve cash flow, and adapt swiftly to market changes.

Unlocking Greater Value with BP Pay + Adyen

At the core of BillingPlatform’s expansion into payments is BP Pay®, a fully native payment processing solution embedded directly within its platform. With BP Pay integrated into BillingPlatform and powered by Adyen’s embedded finance capabilities, enterprise customers benefit in multiple ways:

  • Cash Flow Acceleration: BP Pay’s automation speeds collections, reduces Days Sales Outstanding (DSO), and minimizes payment failures and chargebacks

  • Operational Efficiency: Unified payment and billing workflows cut manual work, lower costs, and consolidate compliance and audit trails .

  • Enhanced Customer Experience: A unified platform, without external gateways or system switching, delivers smoother transactions and faster issue resolution. More than 70% of customers remain loyal to brands with seamless embedded payment experiences

  • Global Readiness: Multi-currency, multi-regional operations with centralized control and flexible workflow customization ensure global support at scale.

Why BillingPlatform Partnered with Adyen

“BillingPlatform serves a diverse B2B and B2C client base— spanning medium to large enterprises with stringent requirements for security, compliance, and scale,” said Brad Sawaya, CFO of BillingPlatform. “We needed a partner to address these challenges and enable us to deliver a comprehensive solution that reinforces our market leadership." "Adyen’s embedded finance capabilities, with robust support for global organizations, enhance our BP Pay offering with trusted cross-border payment infrastructure and rigorous compliance. BP Pay’s seamless integration with Adyen’s global-first platform empowers BillingPlatform to streamline enterprise revenue management." Sawaya added.

"Adyen's strong regulatory credentials, including European and US banking licenses, ensure compliance and risk management. Their partnership approach and commitment to innovation will support a thriving long-term relationship.”

Brad Sawaya, CFO BillingPlatform

Advice for Other Platforms Looking at Embedded Finance

Brad Sawaya offers clear guidance for platforms evaluating embedded finance:

“Look for partners that offer seamless, API-driven integration with built-in solutions to minimize time and resource investment,” he advised. “Fast time-to-market and scalability as your business grows are critical.”

“Make sure your partner offers strong compliance, robust security, and a frictionless user experience that feels native to your platform,” Sawaya continued. “Excellent ongoing support is also essential.”

Looking Ahead

By embedding Adyen’s financial technology into its platform, BillingPlatform has extended its value beyond billing, into payments, collections, and cash flow optimization. With BP Pay, customers can now manage the entire revenue lifecycle from a single system, eliminating the need for third-party gateways or complex integrations.

The result is a seamless, secure, and scalable experience that benefits both platforms and their end users. Together, Adyen and BillingPlatform are helping enterprises accelerate revenue, reduce operational friction, and deliver a more intuitive financial experience, globally.

Fresh insights, straight to your inbox