Case study
Goose adds embedded finance to help pet care businesses scale smarter
Discover how Goose and Adyen are transforming pet care with embedded finance—helping businesses scale smarter with fast, flexible access to capital.
Pet care is evolving fast—and Goose is helping businesses not just keep up, but stay ahead.
Built by industry veterans, Goose is a modern platform for multi-service pet care businesses offering daycare, boarding, and grooming. More than just streamlining daily tasks, Goose helps businesses grow with confidence and scale effectively.
Now, with embedded finance powered by Adyen, Goose is making it easier for pet care businesses to access capital and expand—on their terms.
Built by pet care pros, for pet care pros
What sets Goose apart is their deep understanding of the businesses they serve. “We’ve lived the day-to-day of running a pet care business says Drew Brinkoetter, Goose Co-founder and CEO. “So we built Goose to match how these businesses actually work—not how software companies think they should work.”
That insight has shaped a platform tailored to modern, multi-service facilities—from a smart confirmation-based booking engine to an interface that manages every service in one place. Whether it's just one location or many, Goose helps teams drive revenue, improve retention, and operate more efficiently.
Solving a key barrier to growth
Goose saw an opportunity to go beyond software and solve one of the industry’s biggest pain points: access to growth capital.
“For a lot of pet care businesses, getting access to capital is harder than it should be,” says Brinkoetter. “Traditional financing options are slow, generic, and disconnected from how these businesses actually work.”
Adyen Capital offered the right fit—fast, data-driven financing based on real business performance, embedded directly in the Goose platform. No paperwork. No lengthy approval processes. Just funding that flexes with the customer’s business.
A shared vision for growth
Goose and Adyen have worked together since the platform’s early days. That long-term partnership made the leap to embedded finance a natural next step.
“What made Adyen stand out is that they think like we do,” Brinkoetter explains. “They see platforms not just as tools for transactions—but as growth engines for the businesses they serve. That mindset made the partnership an easy choice.”
Adyen worked closely with Goose’s product and engineering teams to bring the embedded capital product to life, from interface design to responsible offer delivery. “They weren’t just a provider. They were a partner.”
Embedded finance that feels native
Creating a financial solution that felt native to Goose wasn’t plug-and-play—it required a thoughtful approach.“You’re offering something that impacts someone’s livelihood,” says Brinkoetter. “That means it has to be clear, trustworthy, and feel like a natural extension of your platform.”
That’s exactly what Goose built with Adyen.
Capital offers show up in the same tool pet care businesses use every day. The experience is seamless. Repayment adjust automatically based on real-time business performance. Every detail, messaging to compliance, was built with care.
Powering what’s next for pet care
With embedded finance now live, Goose is extending its platform to meet an even wider set of business needs.
By combining operational tools with fast, flexible access to capital, Goose is making it easier for pet care businesses to take the next step—whether that be opening a new location, investing in growth, or simply running more efficiently.
It’s the beginning of a new chapter in helping pet care businesses scale on their own terms.