How Gen Z is reimagining retail and the future of the store
We surveyed over 2,000 American consumers across the generations to understand how they think about retail in 2025.
We all know the tropes about Gen Z by now. They’re drinking less, dating less, and prioritizing self-care over careers.
But here’s one thing they are doing more of: in-person shopping. They may have grown up in an age of one-click purchases and two-day delivery but Gen Z loves shopping in physical stores more than any other generation.
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