Chapter 1: Where we shop and how we pay
38%
of GenZ choose retailers that let them shop on social media
Chapter 2: AI in retail
Some shoppers find AI helpful, others find it invasive
Chapter 3: In-store shopping
30%
want retailers to make the experience more interesting
Chapter 4: Personalization and loyalty
Consumers expect tailored experiences; businesses need connected data
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Chapter 5: Optimizing the total cost of payments
27%
of businesses are looking to increase net revenue by finding ways to lower the cost of payments
Chapter 6: Payment performance
Customers will abandon a purchase if payment takes too long
Chapter 7: Business ambitions
29%
of businesses plan to diversify product/service offerings in 2025
Chapter 8: Ethics & impact
Consumers want retailers to demonstrate social purpose
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