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Chapter 1: Where we shop and how we pay

28%

of GenZ choose retailers that let them shop on social media

Chapter 2: AI in retail

Some shoppers find AI helpful, others find it invasive

Chapter 3: In-store shopping

22%

want retailers to make the experience more interesting

Chapter 4: Personalization and loyalty

Consumers expect tailored experiences; businesses need connected data

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Chapter 5: Optimizing the total cost of payments

25%

of businesses are looking to increase net revenue by finding ways to lower the cost of payments

Chapter 6: Payment performance

Customers will abandon a purchase if payment takes too long

Chapter 7: Business ambitions

24%

of businesses plan to diversify product/service offerings in 2025

Chapter 8: Ethics & impact

Consumers want retailers to demonstrate social purpose

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