Blogs

Maximize the potential of your online payments in the UAE

Turn payment challenges into opportunities. Find out how payment solutions can help your business generate more revenue.

 ·  5 minutes
A man stepping out of an online shop in an iPad

As Gen Z and millennials in the UAE increasingly use their phones to book rides on Careem, shop on Noon, and fuel up through CAFU, businesses everywhere see the growing demand for online services. But there's more to gain than just meeting this demand. By enhancing online payments strategically, businesses can save cost, scale easily, understand their customers better, and improve the overall shopping experience.

In this blog, we’ll explore how your business can tackle common online payment challenges and turn them to your advantage.

Main advantages businesses in UAE can unlock with Adyen:

  1. Recovering online payments

  2. Optimizing cross-border payments

  3. Capturing insights

  4. Adding more payment methods

1. Recovering online payments:

The bigger the business, the more minor issues can impact your revenue. For example, Careem processes thousands of transactions daily, and failed transactions are inevitable at this scale. Careem was able to increase the authorization rate by 2% which significantly boosted revenue from existing transactions.

At Adyen, we offer solutions to recover these payments through Auto Rescue for subscription-based online business models and Network Token Optimization, which allows retrying previously declined payments due to technical issues. Using network tokenization can improve card authorization rates for returning shoppers. Notably, only 25% of UAE businesses currently utilize this technology, so getting it right can give you a competitive edge.

2. Optimizing cross-border payments:

Are you considering expanding your business but are held back by payment complexities? That's a common challenge. Many businesses struggle to manage payments across different countries, making it difficult to add the right local payment methods, connect to local acquirers, and set up payment gateways.

At Adyen, we take a different approach when it comes to expanding payments across different countries. Our direct connections to payment schemes and banking networks enable high-performance payments worldwide. With over 200 local payment methods, customers can always pay the way they prefer. Allowing customers to pay with cards, bank-based payments, and alternative methods boosts conversion rates and reduces processing costs in every market you serve. With a single provider, you can reach more customers and expand into new markets seamlessly.

Our global reach is accessible through a single API. Our global banking infrastructure and local licenses handle complex local regulations for you. We guide enterprise businesses through regulations like PSD3, ensuring you can accept online payments worldwide.

3. Capturing insights to enhance marketing efforts:

Many businesses rely on outsourced third-party data to understand their customers, but what about understanding their own customer base? This is where the power of first-party data comes into play. Instead of relying on guesswork, gaining first-party data provides a clear advantage. With Adyen’s unified platform, businesses can access connected data through one customer area and take real-time actions based on insights.

4. Adding more payment methods:

Did you know that half of UAE shoppers would abandon their cart if they can’t pay the way they want? According to our latest report, 54% of local shoppers would leave their desired products and seek a different brand for a more efficient purchasing experience.

This highlights the importance of offering multiple payment experiences without complexity.

With new methods and channels emerging constantly, the challenge is to offer the best payment options for your customers without burdening yourself with complex integrations. As payment preferences evolve rapidly, it can be hard to keep up. For example, it's not just cash that's being phased out in some markets; physical cards are also becoming less common. Nowadays, 44% of UAE shoppers don’t even carry wallets anymore, relying on the ability to tap their phones to pay. At Adyen we ensure the ease of incorporating new payment methods through one integration, no hassle or extra complexity needed. 

Enhancing online payments strategically can yield significant benefits for businesses in the UAE and beyond. By recovering failed transactions, optimizing cross-border payments, capturing valuable customer insights, and offering diverse payment methods, businesses can stay ahead of the competition and provide an exceptional customer experience. Adyen's solutions are designed to help businesses navigate these challenges and thrive in the evolving digital landscape.

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