Customer stories

Careem x Adyen: Boosting loyalty, trust and revenue

Over millions of transactions daily. Discover how the Careem Super App offers seamless payments that complement its easy and simple user journey.

18 March, 2024
 ·  8 minutes

A few years ago in Dubai, getting a ride meant either hailing a cab or making a call, which could be a hassle, especially during peak hours under the blazing sun. However, Careem changed the game when it arrived in the UAE in 2012. As the Middle East’s first unicorn (a start-up with a valuation of at least US$1bn), Careem is now the go-to ride-hailing service for 70+ cities in the region. With 50 million users, the app has become more than just a ride service – it's a super app offering grocery shopping, cleaning services, food delivery, and more.

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