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Four ways to navigate Eid retail rush 2024

24 March, 2024
 ·  5 minutes

It’s the time of the year, when retailers roll up their sleeves, employing strategic moves to attract shoppers to their online and in-person stores. According to “2024 Ramadan and Eid al-Fitr Insights” 92% of UAE residents are on the hunt for Eid gifts, with more than half planning to spend even more this year.

Yet, it's not just special offers that draw in shoppers. The "2024 Ramadan and Eid al-Fitr Insights" suggest that UAE consumers desire more than just discounts; they're looking for quicker checkouts and straightforward returns. As sales volumes rise, so do the challenges. Retailers must now focus on creating a smooth shopping experience that meets these expectations to keep their customers happy and coming back.

Explore 4 ways that retailers can adopt to create a seamless journey for every shopper:

  1. Fast checkout in-store

  2. Easy returns

  3. More payment methods

  4. Block fraud attempts efficiently

Fast checkout in-store

Long queues are a concern for UAE shoppers, especially during the busy days at the end of Ramadan when they're looking for last-minute gifts. People want more checkout options, but big, old-fashioned cash registers aren't the answer anymore. Now, there's mobile POS (point-of-sale) systems that turn any part of the store into a place to check out. This means shoppers don't have to wait in line, making their shopping experience quicker and more enjoyable.

This innovative checkout solution has also been implemented in HUGO BOSS stores across Dubai and Abu Dhabi, dramatically transforming their shopping experience. You can read more about how we've revolutionized the retail experience at HUGO BOSS on a global scale here.

Easy return

Hearing "I want to return this item" is probably the last thing a staff member wants during busy times, especially while juggling other customer needs and manually reconciling orders. Yet, returns are an unavoidable aspect of shopping. As UAE shoppers try to pick the perfect gift for their loved ones, the likelihood of returns is something to keep in mind. Shoppers are more inclined to buy from stores that offer easy cross-channel returns.

However, when systems are integrated and a shopper's card is linked to their purchase, reconciling returns becomes a matter of seconds. For instance, retailers utilizing Adyen's platform avoid the return hassle altogether. Payments are automatically linked from the customer's card to the purchased item, making returns straightforward. The customer doesn't even need to present their card.

More payment methods

Imagine the scenario: after a significant investment in strategic marketing and campaign launches, a shopper finally reaches the checkout, only to find their preferred payment method isn't accepted. In the UAE, stores aren't just catering to locals but to a large number of tourists as well. 

Asian tourists often favor digital wallets like Alipay or WeChat Pay, while European visitors usually opt for the speed and security of contactless credit or debit cards. Meanwhile, shoppers from the UAE and Gulf countries might prefer direct bank transfers or cash on delivery. Offering a wide range of payment methods is not just a convenience—it's a savvy business strategy. It not only enhances the shopping experience but also increases sales and fosters customer loyalty.

Block fraud attempts

With payments flying left and right, keeping transactions safe from fraud is crucial. Blocking suspicious activity on the spot is important, but so is ensuring genuine customers aren't caught in the net.

Thanks to modern tech, safeguarding transactions and providing a seamless shopping experience can go hand in hand.

Investing in a risk management tool not only smooths out the payment process but also arms you with insights and tools to protect your business. Keeping ahead of fraudsters without dampening the shopping experience is the name of the game.

So, as we embrace the Ramadan and Eid shopping moments, remember, it's not just about discounts and deals. It's about creating an experience that shoppers will remember fondly, ensuring they come back for more, long after the festive lights dim. Happy shopping and Eid Mubarak in advance.

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