Customer stories
HUGO BOSS sets a new standard for shopping experiences
In stores and online, the checkout is pivotal in shaping the global fashion journey. Here's how HUGO BOSS worked with Adyen and Visa to deliver premium omnichannel experiences.
As the premium lifestyle company further expands internationally to meet its goal of becoming one of the top 100 brands worldwide, maintaining a seamless payment experience is crucial across its flagship stores, retail and online platforms.
We spoke with Jan Philipp Wintjes, EVP of Global Omnichannel of HUGO BOSS, and Boris Griesinger, Head of Finance Operations, to delve into HUGO BOSS' unified shopping experience, developed with its strategic partners Adyen and Visa.
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