Phygital fusion: Bridging the gap between physical and digital shopping

Over 80 million tourists come to visit Dubai's lavish malls every year. Malls in the United Arab Emirates (UAE) are known for being global magnets for shoppers. Now, a first-of-its-kind shopping experience by 6thStreet.com has taken shopping in the UAE to the next level. As the first phygital store in the Gulf, the 6thStreet.com flagship store sets a new standard for modern retail. Customers can enjoy the convenience of online shopping while still having the option to physically try on items in the store's smart fitting rooms.