See all news

San Francisco · March 26, 2024

Trek Bicycle chooses Adyen to power embedded payments on Trek’s SaaS Platform for independent bike retailers

Trek Bicycle chooses Adyen

Download the image above to use for your publication.

Download image

Adyen, the global financial technology platform of choice for leading businesses, has partnered with Trek Bicycle to provide independent bike retailers with enterprise grade payments via Trek’s retail SaaS platform,  Ascend RMS, which is built to address the unique needs of bike shops and outdoor retailers.  

Through Adyen for Platforms, Adyen will power Ascend RMS with store payments and credits in over 2,000 bicycle shops in 12 countries. 

“Our partnership with Adyen allows us to provide amazing payment solutions to retailers using Ascend RMS, both Trek-owned and independent,” said Vice President of Ascend, Roger Gierhart. “Adyen’s user-friendly features, improved fraud prevention, and support for multiple payment types not only save time for busy retailers but also empower them to prioritize their customers.” 

Adyen for Platforms enables SaaS platforms and marketplaces to power elevated payment experiences for users at scale, while unlocking new revenue streams to fuel platform growth. In a single global solution, platform customers can onboard users with ease, process payments across channels and payout funds with speed. As a result, customers cut down fees, complex contracts and partners by using the same payments technology everywhere they operate.  

“Payments can be a complex undertaking for independent retailers to tackle on their own, and Adyen for Platforms enables us to meet those needs at the platform level,” said Davi Strazza, president of Adyen North America. “We’re proud to be working with Trek to help make Ascend RMS a one-stop-shop for outdoor retailers, including simplified online and in-store payments.”  

About Trek Bicycle 

Trek Bicycle is a global leader in the design and manufacturing of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world's most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. 

About Adyen 

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, and eBay.The collaboration with Ascend RMS, described in this press release, underlines Adyen's continuous growth with existing and new customers over the years. For more information, visit