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Kuala Lumpur · October 09, 2023

Sephora Malaysia unveils best-in-class customer experience with Adyen’s in-person payments solution

The beauty giant’s newly-revamped KLCC outlet is its first store in Malaysia to adopt a mobile point-of-sale (mPOS) dominant approach, enabled by Adyen’s handheld AMS1 terminals.

Image courtesy of Sephora Malaysia

In an industry-pioneering move, Sephora Malaysia is introducing mobile point-of-sale (mPOS) checkouts across all of its 17 stores nationwide, underscoring its commitment to create best-in-class shopping experiences for beauty aficionados. 

Sephora’s KLCC store is the first outlet to be predominantly driven by mPOS, utilizing AMS1 terminals designed by global financial technology platform Adyen (AMS: ADYEN). This mPOS integration lays the foundation for a truly flexible customer experience, enabling Sephora to create more efficient, personalized, and frictionless shopping journeys. 

Transforming in-store experiences

Taking cues from consumers’ online shopping behaviors, Sephora KLCC’s mPOS revolution is a part of a wider effort at implementing in-store digital enhancements which offer ease and convenience to customers. The handheld AMS1 terminals, wielded by Sephora’s roving beauty advisors, enable customers to complete their transactions from anywhere within the store, effectively minimizing the inconvenience of lengthy checkout queues.

Designed by Adyen, the AMS1 is an all-in-one handheld terminal that allows enterprise merchants to remain mobile, reliable, and affordable. Running on the Android operating system, the device is equipped with a durable battery capable of lasting an entire business day. In addition to processing payments on the spot, the devices also enable beauty advisors to instantaneously check inventories and product availability. This allows customers to benefit from real-time product recommendations, giving them space to stay engaged in Sephora’s overall shopping experience.

Rich customer insights at one’s fingertips

Sephora's partnership with Adyen began in 2017 with online payments and has since evolved to encompass in-person payments. By integrating in-store and online payments, Sephora gains comprehensive transaction oversight across all channels and thus the diverse spending habits of its consumer base on Adyen's single platform. By leveraging these rich consumer insights, the beauty giant has rolled out strategic marketing initiatives, product offerings, and loyalty programs that meaningfully resonate with their target audience.

“Adyen’s mission is to bridge the technological gap retailers face in creating consumer-centric experiences. Our mPOS system was carefully designed to enable customization and seamlessly integrate with businesses’ existing operations. With Sephora, we are thrilled to be a part of reshaping the beauty retail landscape to redefine efficiency and personalization for consumers,” said Soon Yean Lee, Country Manager, Malaysia, Adyen.

Valerie Foong, Country General Manager of Sephora Malaysia, welcomes the reopening, "We're embracing the future with a commitment to innovation and customer-centricity. The reopening of the Sephora KLCC store embodies our promise to the beauty community in Malaysia, promising to deliver exceptional beauty experiences that resonate with the ever-evolving needs of our customers and to strengthen Sephora’s position as the world’s leading beauty retailer.”

The impact of experiential shopping has been further highlighted in the recently released Adyen Malaysia Retail Report 2023. According to the report, 68% of Malaysian businesses surveyed believe that offering experiences to customers when shopping helps to turn browsing into spending. Meanwhile, consumers are equally enthusiastic about in-store digital technologies, with 52% expressing delight that such tools made for faster shopping, and 44% saying that in-store technologies made the shopping experience more fun. About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with Sephora as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years. About Sephora 

Sephora is the world's leading global prestige beauty retail brand.

With 46,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community.

We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 2,700 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint.

With our curation of close to 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us.