Unified commerce helps restaurant network unlock the power of personalisation
Adyen (AMS:ADYEN), the payments platform of choice for many of the world’s leading companies, today announced its partnership with Nando’s across Australia and New Zealand. The fast casual dining network famous for its flame-grilled PERi-PERi chicken has selected Adyen’s unified commerce offering to help deliver its mission of providing cutting-edge customer experiences, across every touchpoint.
Adyen was chosen by Nando’s due to its ability to provide a single view of the customer across all payment channels (online, in-restaurant, and in-app) and deliver insights that enable Nando’s to personalize each interaction. Nando’s also sought a partner with strong risk management and fraud prevention capabilities as it continues to digitally transform.
“We wanted a modern, world-class engine that would help us access customer insights across all channels. We cast a large net to see which providers could truly deliver on our vision for unified commerce and exceptional customer experience, and Adyen stood out. Not only do they have strong market momentum and great credentials, Adyen also align with our purpose-led values,” said Ed Tollinton, CIO, Nando’s Australia and New Zealand.
Nando’s is rolling out Adyen’s unified commerce platform across its website, app, and network of 200+ Australian and New Zealand restaurants. This includes mobile ecommerce, which launched in February 2020 and reinforced its sales channels throughout the coronavirus pandemic. It also includes Nando’s Delivery, which launched in September 2020, and mobile ordering via in-restaurant QR codes – both of which provide greater choice for contactless dining.
“Our digitalization strategy allows customers to choose how and when they would like to interact with us, including how they order and pay,” said Tollinton. “We are now adding new payment options, and provisioning these through Adyen’s unified platform.”
“We’re also using Adyen’s tokenisation technology in our new PERi Perks mobile app to help with repeat ordering. Through tokenisation we can now recognise our customers, wherever they order, while also ensuring their details are kept secure. We can also track conversions and compare to industry benchmarks which allows us to confidently act on payment insights and create seamless, consistent, cross-channel experiences for our customers,” Tollinton concluded.
The two organisations are also working together to fortify Nando’s payment channels utilising Adyen’s RevenueProtect technology to assess the risk associated with customers through a combination of device fingerprinting, algorithmic matching and behavioural analytics.
“Both Nando’s and Adyen are committed to creating a positive and lasting impact within the communities they serve. We're excited to partner with a beloved brand like Nando’s, that acts with such purpose-led vision and recognizes the role of payments and unified commerce in creating exceptional customer experiences. We look forward to working closely with the Nando’s team as they continue to drive technological innovation across their Australian and New Zealand operations,” said Michel van Aalten, Adyen's Country Manager for Australia and New Zealand.
Adyen (AMS: ADYEN) is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L'Oréal. The cooperation with Nando's as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.
Nando’s is a fast casual dining brand that specialises in flame-grilled PERi-PERi chicken. Originating in South Africa in 1987, Nando’s now operates over 1,200 restaurants in 35 countries.