Amsterdam · October 21, 2019
Merlin Entertainments takes on global digitalisation with Adyen’s payment platform
LEGOLAND, Sea Life and Madame Tussauds owner consolidates payment systems across attractions to power future growth.
Adyen, the payments platform of choice for many of the world’s leading companies, has partnered with Merlin Entertainments plc a global leader in location-based family entertainment to consolidate its payments experience across more than 130 attractions in 25 countries around the world.
Adopting Adyen’s single payments platform supports Merlin Entertainments’ future expansion globally by transforming payments from a bottleneck into a seamless process that improves the experience for its customers while driving conversion rates.
Merlin Entertainments is one of the world’s largest attraction operators with global attractions like LEGOLAND Parks and Discovery Centres, Sea Life and Madame Tussauds. Adyen will process payments across all services under Merlin Enterprises, ranging from quick service restaurants, hotels and accommodation, retail, annual memberships, wearables and ticketing.
“Given the nature of our business, our brands span across hospitality, restaurants, hotels and theme parks. Adyen’s platform will consolidate our various payment solutions under a single platform across our entire global business. Merlin sees significant opportunity from the increasing importance of digital and technology, allowing for enhanced guest experiences,” Mark Allsop, Chief Digital Marketing and Information Officer at Merlin Entertainments, comments. “With Adyen accepting transactions from all channels, whether that be ecommerce, mobile, Point of Sale (POS), kiosk or wearables, our guests get shorter wait times, faster entry to attractions and convenient payments with a simple tap or swipe. The new payment solutions form part of our wider strategy to improve loyalty, drive revenue and continue to deliver high guest satisfaction across our resorts.”
Customer experience is the central focus for Merlin’s guests. Payments can form a big part of that overall experience, reducing wait times for food, faster admissions to attractions and a range of payment alternatives to suit foreign tourists. Adyen’s global payments platform also helps the company achieve its growth objectives within its existing portfolio, and to support the roll out of new attractions and accommodation around the world.
“Merlin Entertainments saw 67 million visitors across its diverse portfolio of attractions last year. The likes of wearable technology and tokenisation are the next step in customer experience and seamless payments and Merlin Entertainments is at the forefront of this deployment across hundreds of different locations” said Roelant Prins, CCO of Adyen. “Merlin can now take full control of its payments architecture across all channels, simplifying a complex challenge faced by many merchants today.”
Adyen (AMS: ADYEN) is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L'Oreal. The cooperation with Merlin Entertainments plc as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.
About Merlin Entertainments plc
Merlin Entertainments plc is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 130 attractions, 20 hotels and 6 holiday villages in 25 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its 67 million guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its c.28,000 employees (peak season).