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London · May 25, 2022

Fruugo enlists Adyen to streamline payments and fuel growth

Online marketplace uses Adyen’s platform to boost cross-border commerce for its global customer base

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Fruugo’s mission is to enable online shoppers everywhere to buy from online retailers anywhere. Fruugo is a highly diversified global online marketplace supporting e-commerce transactions in 41 countries, 31 currencies and 28 languages. The business is fast-growing, asset light and built for scale through its proprietary technology platform.   Fruugo mitigates the complexities of online cross-border trade for retailers by:

  • Providing an end-to-end eCommerce solution spanning demand generation through to order orchestration and customer service

  • Translating product listings into the local language of the purchaser

  • Automatically converting currencies to enable a sale in any currency with the retailer receiving payment in their local or preferred currency

    • using sophisticated digital marketing, bidding and advertising strategies across e-commerce shopping channels, search engines, countries and product categories to drive traffic to the retailers’ products

    • calculating, applying, and collecting international sales tax and VAT and, where applicable, paying to the relevant government body on behalf of the retailer

    • utilising comprehensive online fraud detection services

Fruugo’s growth is driven by the accelerating global customer shift towards online shopping, a diverse retailer base, extensive product catalogue, and wide geographical reach. In addition, Fruugo’s on-going investment and improvements in its platform are aimed at continually driving higher traffic and sales volumes and improving the overall shopping experience.