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Amsterdam · October 25, 2022

Adyen launches Moments that Matter program to unlock charity funding at scale

The first Moments that Matter campaign supports selected charities including the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.

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Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, today launched its global holiday campaign, a part of Adyen’s wider Moments that Matter program. Moments that Matter leverages Adyen’s Impact Technology to offer its customers opportunities to support important causes at moments throughout the year, or in response to an emergency. The first campaign begins this holiday season, featuring the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.

“Charities are often held back by legacy donation structures and processes, and via Moments that Matter we are taking a significant step towards our ambition to solve this,” said Ingo Uytdehaage, Adyen’s CFO. “We offer the infrastructure that makes this process easier and allows charities to focus on transformative work instead of time-consuming fundraising processes. Through Moments that Matter, we are leveraging the scale of our customer network and our Impact Technology to unlock funds for the UN Refugee Agency, WWF, Make-A-Wish, and Feeding America.”

Moments that Matter allows businesses to swiftly opt-in and encourage their consumers to donate to global causes, such as in reaction to natural disasters or humanitarian crises. Throughout the year Adyen will activate campaigns to enable its customers to fundraise at moments when speed of thought and action is essential. In this first campaign, Adyen will match every donation made as part of its 1% of net revenue for the United Nations Sustainable Development Goals commitment.

“The challenges that we're facing today are too big, too complex, and extremely urgent for one organization to tackle alone,” said Sindiswa Nobula of WWF International. “This is why we need everybody on board: governments, individuals, and especially businesses that have the resources and the customer base to really allow us to drive collective change and make the impact that we need.”

Via its Impact product suite and vast customer network, Adyen enables customers to seamlessly integrate donations into their checkout processes and convert good intentions into additional revenue streams for charities that support the United Nations’ Sustainable Development Goals. Adyen customers already leveraging the Impact product suite include the likes of Etsy, LEON and The Body Shop strengthening long-held partnerships by involving their customers in their impact journeys.

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About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft. Adyen continuously improves and expands its product offering as part of its ordinary course of business. New products and features are announced via press releases and product updates on the company’s website.

About Make-A-Wish

Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in 1980, Make-A-Wish is the world’s leading children’s wish-granting organization, having granted more than 520,000 wishes in nearly 50 countries worldwide. Together with generous donors, supporters, staff and more than 32,000 volunteers around the globe, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. For more information about Make-A-Wish International, visit, and for more information about Make-A-Wish America, visit

About WWF

WWF is an independent conservation organization, with over 35 million followers and a global network active through local leadership in over 100 countries. Our mission is to stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit for the latest news and media resources; follow us on Twitter @WWF_media.

UNHCR, the UN Refugee Agency

UNHCR, the UN Refugee Agency, leads international action to protect people forced to flee because of conflict and persecution. We deliver life-saving assistance like shelter, food and water; help safeguard fundamental human rights; and develop solutions that ensure people have a safe place to call home where they can build a better future.