Adyen and GetYourGuide Scale Innovation in 15-Year Partnership Milestone to Power Global Travel Experiences

Adyen, the global financial technology platform of choice for leading businesses, today announced the proud continuation of its partnership with GetYourGuide, the leading global online marketplace for tours and activities. 

As a category-defining leader connecting travelers with experiences worldwide, GetYourGuide maintains Adyen as its longest-standing payments partner. Serving as a core partner in innovation, Adyen provides a trusted, reliable foundation in the background that has helped GetYourGuide seamlessly expand into new markets, pioneer new channels, and easily integrate new payment methods over the last decade and a half.

Global Reach with a Local Touch

Built on a decade and a half of mutual trust, open communication, and shared learnings, the renewed agreement highlights a shared dedication to continuous growth and a celebration of longevity. 

From navigating industry-wide challenges together to collaborating on payment optimization and localization, the relationship has only strengthened as GetYourGuide's business has matured. By leveraging Adyen’s robust local acquiring network and direct integrations, GetYourGuide is continuously empowered to experiment and scale with confidence.

Prioritizing the Localized Traveler Experience

GetYourGuide’s strategy is rooted in customer obsession. While affluent international travelers typically possess global credit cards, GetYourGuide recognizes that offering localized payment options is a mandatory trust signal that makes travelers feel completely at home. Today, alternative payment methods account for a meaningful share of volume across GetYourGuide’s platform.

By partnering with Adyen to connect directly to these specialized alternative payment methods, GetYourGuide reduces latency while ensuring service reliability for an improved customer experience. Coupled with utilizing Adyen’s local banking licenses and expansive acquiring footprint, this comprehensive approach optimizes the user experience, driving higher authorization rates and optimized domestic costs, while delivering a measurable uplift in conversion rates in countries where local payment methods are deployed.

"Everything we do starts with the traveler," said Rob Rekrutiak, Chief Product Officer at GetYourGuide. "As we've scaled globally, payments have been core to earning that trust - when someone can check out the way they're used to, wherever they are in the world, it builds confidence before their trip even begins. Partners like Adyen match global reach with local execution, bringing the same frictionless experience to travelers everywhere so they can focus on having a great trip."

Room to Grow and Continuous Innovation

Focusing heavily on local acquiring meant that wherever GetYourGuide expanded, Adyen’s local footprint was already there to support them. The value of alternative payment methods is highly visible in regional growth markets. For example, GetYourGuide’s implementation of BLIK in Poland has driven massive adoption and a conversion increase in the market. This established success serves as a repeatable blueprint with ample room to grow. As GetYourGuide's global audience expands, their need for local payment methods scales right alongside it. Adyen’s comprehensive offering ensures that whenever a new method becomes relevant on GetYourGuide’s roadmap, Adyen is ready to help them test and deploy.

"Celebrating 15 years together is a remarkable milestone that speaks to the depth of our collaboration," said Victor Gaarenstroom, Global Head of Travel & Mobility at Adyen. "Throughout this journey, we have grown, learned, and adapted alongside the GetYourGuide team. We are thrilled to continue acting as a vital strategic partner, leveraging our global footprint and robust local acquiring licenses to help them deliver friction-free, localized travel experiences across the globe."

About Adyen

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and FlixBus. The cooperation with GetYourGuide underlines Adyen’s continuous growth with current and new merchants over time.

About GetYourGuide

GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find things to do in more than 18,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences. More than 50,000 supply partners leverage GetYourGuide’s easy-to-use platform to grow their businesses, offering 200,000 experiences to travelers around the world. For more information, follow GetYourGuide on LinkedIn, Instagram and TikTok and visit getyourguide.com.